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Friday, March 6, 2009

Tips in adsense|places of adsense

The Design of your site and Integration with Adsense

{ The dark orange is the best position for google adsense, and so on you see how it work on your blog and experience the positions to find the best appropriate one for you to increase your income }

While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google adsense has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Google has also has published a list of the highest performing ad sizes:

336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. Basically you set up the adsense code in a table with four images that line up directly with the ads. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples.

TIPs: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes

Do not use very identifiable brand name or products for your images. Use generic non-specific balance images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
You only get to place one ad unit.
You have no control over finding the ’sweet spot’ for the ad unit.
People develop ‘banner blindness’.
However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.

TIPS: In Adsense If you find you have pages getting more than 50 clicks in month add more pages about this topic, and link the pages together.

Basically you bid on low volume uber niche terms at a very low cost. set up a landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. Make for an interesting layout but if you’re buildinga site for AdSense it may be worth it.


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